A complete, honest system for founders, small brands, marketers, and creators — approach any image your brand needs and produce it competently with current AI tools.
Photorealistic AI, style references, and conversational editing have crossed the line from novelty to production tool. This is the moment to build the system.
Most AI content teaches longer prompts. This course teaches you to make brand decisions first — then express them in language the tools understand.
A reusable Brand Prompt Engine, brand anchors, and a reference kit — so anyone on your team can produce on-brand imagery on demand.
Real generated outputs in every lesson, a living updates page, and a full module on rights, licensing, and disclosure. Nothing hidden, no funnel copy.
Six brand jobs covered end to end — from hero product shots to text-bearing social graphics to short brand video — each with a Master Template, a real example, and guided variations.
Studio-quality images of your actual products across angles and settings, with a reference workflow that keeps geometry and materials consistent.
Place your product in seasonal, editorial, or campaign scenes with a controlled authenticity dial — from casual UGC to premium restraint.
Style, palette, and grade consistent across a whole grid — using saved style profiles, style references, and your brand signature.
Reliable in-image typography with text-capable tools — plus the modern decision tree for when to set type in a design tool instead.
One key visual, three format adaptations, one brand signature — built with the spec-block method so any freelancer can match it.
Turn approved brand stills into short feed videos with minimal-motion direction, on current video tools — a bonus module.
You want more content on your feed and store — without burning your ad budget on shoots and without your brand looking generic-AI.
How the course solves it:
“I finally have a repeatable way to make images that look like my brand — not the AI default.”
You want to test concepts, adapt across formats, and hand off briefs cleanly — with the legal and disclosure side actually handled.
How the course solves it:
“My team finally speaks the same visual language. Concepting takes hours, not weeks.”
Work through “Launch Brand” end to end — or substitute your own brand at every milestone. Every module ends with a hands-on deliverable and a checklist gate.
Honest capability and limit framing, a plain-English primer on how the models actually work, the current tool landscape with a per-job selection matrix, and budget stacks from free to pro.
Milestone: your brand visual briefThe signature move of the course. Build a working mood board in 60 minutes, extract prompt language from it, and feed it directly into the tools as style references. Includes a template and extraction worksheet.
Milestone: mood board + extracted language sheetPhotography and light literacy for non-photographers: golden hour, key light, 85mm, bokeh, color grading — each term in plain English with what it does to your image and a drop-in phrase. The AI is the camera; learn to speak photographer.
Milestone: your mood board annotated in pro vocabularyThe Brand Shot Stack, the 8-step production loop, weak-vs-strong prompts with real side-by-side outputs, and change-one-variable iteration — the scientific method of prompting. Your first full generations happen here.
Milestone: first three on-brand images + A/B ladderWalkthroughs for the core stack — accounts, plans, privacy settings (crucial: some plans make your generations public by default), generating, editing, exporting. Plus a 30-minute test battery for evaluating any new tool that launches after the course.
Milestone: your working tool stack, configuredThe highest-value brand genre. Hero shots, product-on-surface scenes, floating compositions, macro texture, and the spec-sheet technique for color-exact work. How to make your actual product appear accurately — references, multi-turn editing, and compositing when fidelity demands it.
Milestone: hero product shot ×3 angles + one compositeScene construction, human subjects, motion and flash vocabulary for energy, food texture formulas, and the authenticity dial — from casual UGC-style capture to restrained premium imperfection.
Milestone: two lifestyle scenes with a consistent stylePlatform formats as brand decisions, the text-in-image decision tree, illustration and flat-vector recipes, and putting your brand marks in the picture — described as physical objects with material, printing, and light interaction, not “add my logo.”
Milestone: a 9-post feed grid + one text-bearing graphicThe commercial heart of the course. Style, character, and product reference workflows; your brand signature; the Brand Visual Spec, brand anchors, and the Brand Prompt Engine capstone. Ends with the grid test: do nine images read as one brand?
Milestone: mini-campaign + your complete brand prompt systemWho owns AI output, per-tool commercial terms, trademark and artist-style risk, likeness rules, platform AI-labeling requirements, and the FTC honesty line for e-commerce product imagery. Ships with a one-page pre-publish checklist.
Milestone: your image-use policy, checked and writtenThe AI-tells catalogue with annotated zooms, the five-point brand-usability rubric, fix-vs-regenerate decisions, the finishing pipeline (inpaint, upscale, grade, crop), and the honest section on when to hire a photographer instead.
Milestone: capstone 12-asset launch kit, self-gradedAnimate approved brand stills into feed video with minimal-motion direction on current tools. Plus a 56-term plain-English glossary and a troubleshooting appendix organised by symptom — wrong brand colours, mangled labels, plastic skin, drifting product geometry — with per-tool fixes.
Included: all templates, checklists & worksheets, collectedWe’ve spent the last two years testing every serious AI image tool against real brand jobs — product shots, campaign visuals, feeds that need to look like one brand.
What we saw over and over: the branding was strong, the site was polished, but producing on-brand imagery was slow, expensive, and inconsistent. So we built the system we wished existed — and turned it into this course.
“We replaced $4k product shoots with a repeatable AI workflow that looks like our brand. Every new SKU is one afternoon of work.”
“The mood board module alone was worth it. Everything upstream of the prompt just clicked.”
“Finally — a course that tells you what AI can’t do, not just what it can. The safety module saved us weeks of back-and-forth with legal.”
“Our feed reads as one brand for the first time. The consistency grid test is now a weekly review ritual.”
“The Brand Prompt Engine is a keeper. I hand it to freelancers and get work back that actually matches the brief.”
“Honest, practical, no funnel-copy nonsense. It reads like a working document from someone who’s actually shipped.”
Less than one product photoshoot — and it works forever after.
One-time payment · Written course · Instant access
Questions before you buy? hello@moonprompt.com
No. It’s written for beginners and assumes no photography or design background. Every technical term is defined in plain English the first time it appears, and the glossary covers all 56.
You can complete the whole course on a free stack. Module 1 lays out three budget stacks — free, roughly $20–30/month solo, and $50+/month pro — so you choose what fits. Recommended core tools include ChatGPT’s image model, Midjourney, Adobe Firefly, and Ideogram.
The craft — brand decisions, photography language, consistency systems — doesn’t date. Tool-specific content is kept in its own module with a living updates page, and the course teaches a 30-minute method for evaluating any new tool that launches.
Usually yes, with the right tool and plan — and Module 10 is dedicated to exactly this: per-tool commercial terms, ownership, disclosure requirements, and a pre-publish checklist. Plain English, honestly framed, and clear about where you’d want real legal advice.
It’s a comprehensive written course — searchable, skimmable, easy to reference mid-project. Every lesson shows real generated images alongside the prompts that produced them.
Yes. The course ships with “Launch Brand,” a fictional premium goods brand you build end to end. If you have a real brand, you substitute it at every milestone instead.
Yes. The techniques for lifestyle, mood, and campaign imagery apply directly to service brands — corporate imagery, aesthetic visuals, atmosphere shots. The product-specific module becomes optional in that case.
Learn to generate content for your products, services, and campaigns with AI — starting today.
Enrol today — $149.99 Current as of July 2026 · Living updates included · MoonPrompt University
The exact prompt structures and mood boards used to make the imagery on this site. Copy, paste, create your own.