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Approach any image your brand needs and produce it competently with current AI tools. A complete, honest system for founders, small brands, marketers, and creators — no photography background required.
Get launch-quality product and lifestyle imagery without a studio budget — and know exactly when to hire a photographer instead.
Make nine posts read as one brand. Build a reusable visual system your whole team can generate from.
Produce campaign concepts, social assets, and format adaptations in hours — with the legal and disclosure side handled.
Develop a recognizable visual signature and the photography literacy that separates your feed from the AI-default look.
Most AI image content teaches you to write longer prompts. This course teaches you to make brand decisions first — then express them in language the tools understand.
Curate 15–25 references that define your brand’s light, color, texture, and energy — then convert them into prompt language, style references, and tool inputs. Direction before generation.
An eight-layer completeness checklist — subject, action, setting, materials, light, mood, camera, style — where every layer maps to a brand decision. No more guessing what’s missing from a prompt.
The capstone: a reusable meta-prompt built around your brand’s palette, rules, and best approved prompts. It turns any scene idea into an on-brand prompt — and it’s yours to keep using forever.
Every module ends with a hands-on milestone and a checklist gate before you move on.
What AI image tools can and can’t do for a brand today, a plain-English primer on how the models actually work, the current tool landscape with a per-job selection matrix, and budget stacks from free to pro.
Milestone: your brand visual briefThe course’s signature move. Build a working mood board in 60 minutes, extract prompt language from it, and feed it directly into the tools as style references. Includes a mood-board template and extraction worksheet.
Milestone: mood board + extracted language sheetPhotography and light literacy for non-photographers: golden hour, key light, 85mm, bokeh, color grading — each term in plain English with what it does to your image and a drop-in phrase. The AI is the camera; learn to speak photographer.
Milestone: your mood board, annotated in pro vocabularyThe Brand Shot Stack, the 8-step production loop, weak-vs-strong prompts with real side-by-side outputs, and change-one-variable iteration — the scientific method of prompting. Your first full generations happen here.
Milestone: first three on-brand images + A/B ladderWalkthroughs for the core stack — accounts, plans, privacy settings (crucial: some plans make your generations public by default), generating, editing, exporting. Plus a 30-minute test battery for evaluating any new tool that launches after the course.
Milestone: your working tool stack, configuredThe highest-value genre. Hero shots, product-on-surface scenes, floating compositions, macro texture, and the spec-sheet technique for color-exact work. How to make your actual product appear accurately — references, multi-turn editing, and compositing when fidelity demands it.
Milestone: hero product shot ×3 angles + one compositeScene construction, human subjects, motion and flash vocabulary for energy, food texture formulas, and the authenticity dial — from casual UGC-style capture to restrained premium imperfection.
Milestone: two lifestyle scenes with a consistent stylePlatform formats as brand decisions, the text-in-image decision tree, illustration and flat-vector recipes, and putting your brand marks in the picture — described as physical objects with material, printing, and light interaction, not “add my logo.”
Milestone: a 9-post feed grid + one text-bearing graphicThe commercial heart of the course. Style, character, and product reference workflows; your brand signature; the Brand Visual Spec, brand anchors, and the Brand Prompt Engine capstone. Ends with the grid test: do nine images read as one brand?
Milestone: mini-campaign + your complete brand prompt systemWho owns AI output, per-tool commercial terms, trademark and artist-style risk, likeness rules, platform AI-labeling requirements, and the FTC honesty line for e-commerce product imagery. Ships with a one-page pre-publish checklist.
Milestone: your image-use policy, checked and writtenThe AI-tells catalogue with annotated zooms, the five-point brand-usability rubric, fix-vs-regenerate decisions, the finishing pipeline (inpaint, upscale, grade, crop), and the honest section on when to hire a photographer instead.
Milestone: capstone 12-asset launch kit, self-gradedAnimate approved brand stills into feed video with minimal-motion direction on current video tools. Plus a 56-term plain-English glossary and a troubleshooting appendix organized by symptom — wrong brand colors, mangled labels, plastic skin, drifting product geometry — with per-tool fixes.
Included: all templates, checklists & worksheets, collectedWork through “Launch Brand” — a fictional premium goods brand built end-to-end — or substitute your own brand at every step. Ten milestones, each with expected time and example outputs at three quality levels so you always know where you stand.
Audience, adjectives, references — your visual foundation.
15–20 images + an extracted prompt-language sheet.
Three images via the Brand Shot Stack, A/B tested.
Hero shot ×3 angles with the reference workflow.
Two scenes with one consistent style reference.
A 9-post feed that passes the consistency QA test.
One key visual + three format adaptations.
Prompt engine, anchors, and reference kit assembled.
Full set run through the legal & disclosure checklist.
A 12-asset launch kit, self-graded against the rubric.
The course maps each tool to the brand jobs it’s actually best at — and teaches you a 30-minute method to evaluate whatever launches next.
One-time payment · Written course · Instant access
Questions before you buy? hello@moonprompt.com
Yes — it’s written for beginners and assumes no photography or design background. Every technical term is defined in plain English the first time it appears, and the glossary covers all 56 of them.
You can complete the course on a free stack. Module 1 includes budget stacks at three levels — free, roughly $20–30/month solo, and $50+/month pro — so you choose what fits.
The craft — brand decisions, photography language, consistency systems — doesn’t date. Tool-specific content is kept in its own module with a living updates page, and the course teaches you a 30-minute method for evaluating any new tool yourself.
Usually yes, with the right tool and plan — and Module 10 is dedicated to exactly this: per-tool commercial terms, ownership, disclosure requirements, and a pre-publish checklist. Plain English, honestly framed, and clear about where you’d want real legal advice.
It’s a comprehensive written course — searchable, skimmable, and easy to reference mid-project. Every lesson shows real generated images alongside the prompts that produced them.
Yes. The course ships with “Launch Brand,” a fictional premium goods brand you build end-to-end. If you have a real brand, you substitute it at every milestone instead.
Stop regenerating and hoping. Build the system once — then produce any image your brand needs, on demand.
Get the course — $150Current as of July 2026 · Living updates included · MoonPrompt University
The exact prompt structures and mood boards used to make the imagery on this site. Copy, paste, create your own.